The Customer Retention Metrics Calculator

We hate Math as much as you do! Which is why we created this excel-based calculator to save you the hassle of calculating complex metrics and use the time more productively on retaining customers!

 15+ Metrics Included
 Formulae for better understanding
 Completely offline (Read data-confidentiality)
… And Much More.

WebEngage

Customer Retention Metrics Covered In This Template

Increase-your-retention-rate
Customer Retention Rate
Analyze-trends
Average Order Value
Boost-your-conversions
Customer Lifetime Value
Customer-Satisfaction-Surveys
Net Promoter Score
Customer-King
Loyal Customer Rate
Team-Effort
Customer Growth Rate
WebEngage
Share of Wallet
Transactional-Cmapaigns
Customer Retention Cost
Single-view-revenue-cycle
Profitability Per Order

And many more amongst the 15+ customer retention metrics you need to track for your consumer business!

Why is customer retention so important for my business?

The cost of running high-conversion ads are going up and the number of people being reached is going down. It costs money to generate leads, create a brand image, and push customers to take that first step.

All the money, time, and efforts of acquiring a new customer are wasted if you do not retain your existing customers.

What if I cannot manage to influence all the metrics?

If putting together a comprehensive customer retention plan currently feels difficult, then start small. Begin with one metric at a time.

You’ll soon realize that focusing on one north-star metric will snowball into every other metric taking the course. Begin by tracking a few metrics mentioned here and you’ll be headed in the right direction.

Which is the one ‘North-Star’ metric I should focus on?

Customer Churn Rate. Keep a constant check on the early signs of customer churn through the metrics mentioned above. Measure. Optimize. Evolve.

Remember, improvement is a gradual and constantly evolving process. Hacks can give you momentary spikes in your metrics, but sustained growth comes with time.

What get’s measured, get’s managed!

Thousands of Marketing & Customer Retention professionals have downloaded this easy-to-use calculator.