--- title: Download The Customer Retention Metrics Calculator - WebEngage description: Download The Customer Retention Metrics Calculator - WebEngage --- ![WebEngage-logo-1](https://talk.webengage.com/hs-fs/hubfs/WebEngage-logo-1.png?width=200&height=48&name=WebEngage-logo-1.png) [Request a Demo](https://talk.webengage.com/spilling-the-beans/customer-retention-metrics-calculator#forms) ### The Customer Retention Metrics Calculator **We hate Math as much as you do! Which is why we created this excel-based calculator to save you the hassle of calculating complex metrics and use the time more productively on retaining customers!** **✓** 15+ Metrics Included **✓** Formulae for better understanding **✓** Completely offline (Read data-confidentiality) … And Much More. ![WebEngage](https://talk.webengage.com/hubfs/Group-2789-1.png) ## Customer Retention Metrics Covered In This Template ![Increase-your-retention-rate](https://talk.webengage.com/hubfs/Increase-your-retention-rate-1.webp) ##### Customer Retention Rate ![Analyze-trends](https://talk.webengage.com/hubfs/Analyze-trends.webp) ##### Average Order Value ![Boost-your-conversions](https://talk.webengage.com/hubfs/Boost-your-conversions-1.webp) ##### Customer Lifetime Value ![Customer-Satisfaction-Surveys](https://talk.webengage.com/hubfs/Customer-Satisfaction-Surveys.png) ##### Net Promoter Score ![Customer-King](https://talk.webengage.com/hubfs/Customer-King.png) ##### Loyal Customer Rate ![Team-Effort](https://talk.webengage.com/hubfs/Team-Effort.png) ##### Customer Growth Rate ![WebEngage](https://talk.webengage.com/hubfs/bfsi-e1639561814976-2.webp) ##### Share of Wallet ![Transactional-Cmapaigns](https://talk.webengage.com/hubfs/Transactional-Cmapaigns.png) ##### Customer Retention Cost ![Single-view-revenue-cycle](https://talk.webengage.com/hubfs/Single-view-revenue-cycle.png) ##### Profitability Per Order #### And many more amongst the 15+ customer retention metrics you need to track for your consumer business! [Download The Hack-Book Now!](https://talk.webengage.com/spilling-the-beans/customer-retention-metrics-calculator#download) ### **Why is customer retention so important for my business?** The cost of running high-conversion ads are going up and the number of people being reached is going down. It costs money to generate leads, create a brand image, and push customers to take that first step. All the money, time, and efforts of acquiring a new customer are wasted if you do not retain your existing customers. ### **What if I cannot manage to influence all the metrics?** If putting together a comprehensive customer retention plan currently feels difficult, then start small. Begin with one metric at a time. You’ll soon realize that focusing on one north-star metric will snowball into every other metric taking the course. Begin by tracking a few metrics mentioned here and you’ll be headed in the right direction. ### **Which is the one ‘North-Star’ metric I should focus on?** Customer Churn Rate. Keep a constant check on the early signs of customer churn through the metrics mentioned above. Measure. Optimize. Evolve. Remember, improvement is a gradual and constantly evolving process. Hacks can give you momentary spikes in your metrics, but sustained growth comes with time. What get’s measured, get’s managed! ## Thousands of Marketing & Customer Retention professionals have downloaded this easy-to-use calculator. [Get Your’s Now!](https://talk.webengage.com/spilling-the-beans/customer-retention-metrics-calculator#download) #### 5M + Shopping Moments Personalized #### 400M + Monthly Active Users Engaged #### 30B+ Messages Sent Monthly #### $10B Additional Revenue Delivered ###### Solutions - [E-commerce](https://webengage.com/solutions/e-commerce/) - [Travel & Hospitality](https://webengage.com/solutions/travel-and-hospitality/) - [EdTech](https://webengage.com/solutions/ed-tech/) - [Gaming](https://webengage.com/solutions/gaming/) - [Media & Entertainment](https://webengage.com/solutions/media-and-entertainment/) - [D2C](https://webengage.com/solutions/direct-to-consumer/) - [BFSI & Fintech](https://webengage.com/solutions/banking-financial-services/) ###### Data & Insights - [Customer Data Platform](https://webengage.com/customer-data-platform/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Unified Customer Profile](https://webengage.com/customer-data-platform/customer-profiles/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Data Integrations](https://webengage.com/customer-data-platform/data-integrations/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Security & Governance](https://webengage.com/customer-data-platform/data-security/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Customer Segmentation](https://webengage.com/customer-segmentation/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Static Segmentation](https://webengage.com/customer-segmentation/static/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Live Segmentation](https://webengage.com/customer-segmentation/live/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [RFM Segmentation](https://webengage.com/customer-segmentation/rfm/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Product & Revenue Analytics](https://webengage.com/product-and-revenue-analytics/?_gl=1*1ms43mv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxMDguNjAuMC4w) - [Funnels](https://webengage.com/product-and-revenue-analytics/funnels/?_gl=1*bwdfd4*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxNjUuMy4wLjA.) - [Paths](https://webengage.com/product-and-revenue-analytics/paths/?_gl=1*bwdfd4*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxNjUuMy4wLjA.) - [Cohorts](https://webengage.com/product-and-revenue-analytics/cohorts/?_gl=1*bwdfd4*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxNjUuMy4wLjA.) - [Uninstalls](https://webengage.com/product-and-revenue-analytics/uninstalls/?_gl=1*bwdfd4*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxNjUuMy4wLjA.) - [Live Analytics](https://webengage.com/product-and-revenue-analytics/live-analytics/?_gl=1*bwdfd4*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMxNjUuMy4wLjA.) ###### Campaign Manager - 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[Relays](https://webengage.com/campaign-orchestration/relays/?_gl=1*jitpiv*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjMzNjMuMi4wLjA.) ###### Personalization - [Web Personalization](https://webengage.com/web-personalization/?_gl=1*lftrpt*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjM1NTkuMzIuMC4w) - [In-Line Personalization](https://webengage.com/web-personalization/in-line/?_gl=1*lftrpt*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjM1NTkuMzIuMC4w) - [Web Pop-ups & Notifications](https://webengage.com/web-personalization/onsite-notifications/?_gl=1*lftrpt*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjM1NTkuMzIuMC4w) - [App Personalization](https://webengage.com/app-personalization/?_gl=1*lftrpt*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjM1NTkuMzIuMC4w) - [In-App Notifications](https://webengage.com/app-personalization/in-app-notifications/?_gl=1*lftrpt*_ga*NzA2MTAyMjA5LjE2NzkzMDkxMTE.*_ga_3NGD3E18DP*MTY4NDMyMTEzNC4xOS4xLjE2ODQzMjM1NTkuMzIuMC4w) ###### Resources - 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