Upcoming Webinar

Slice Deeper: Multi-Dimensional Metrics and Smarter Funnels

Duration - 45 minutes

20th August 2026 3:30 pm IST

Speaker

Ajit Singh

AVP, Marketing

Synopsis

Join Ajit Singh, AVP Marketing at WebEngage, on 20th August as he walks through everything analytics that shipped this AMJ quarter i.e. multi-dimensional splits on calculated metrics, funnels that hold context across steps, flexible conversion counting, and period-over-period comparison. Four releases, one goal: fewer assumptions between you and your answer.

Key Takeaways

Multi Splits on Formulae: break down a calculated metric like AOV by city, browser, and gender all at once.
Context-Aware Funnels: keep the same product locked across funnel steps, so only real conversions count.
Occurrences vs Uniques: choose whether your funnel counts people or events, depending on what you're measuring.
Compare Funnels Across Periods: see how this month's funnel stacks up against the last one.
Know where to start: which of your existing funnels and reports to update first.