Past Webinar
Driving Better
Driving Better
Conversions with AppsFlyer
Deep Linking and WebEngage Journeys
Duration - 45 minutes
Speakers
Vani Bhemarasetty
Solution Architect at Appsflyer
Ashok Vishnoi
Ex- Associate Director, Solution Consulting at WebEngage
Overview
This webinar explains how AppsFlyer deep linking and OneLink can replace deprecated Firebase Dynamic Links, improve app user journeys, and connect attribution with engagement.
It also shows how WebEngage unifies customer data, runs omnichannel campaigns, personalizes journeys, and measures outcomes through analytics and AI. Real examples highlight better app installs, conversion tracking, budget allocation, and customer experience optimization.
Key Takeaways
- How to improve app journeys using deep links so users land on the exact screen or content they clicked on.
- How to track real performance by connecting acquisition data with CRM and conversion data to see which channels drive revenue.
- How to build connected journeys across email, SMS, WhatsApp, push, web, and other channels, to reduce drop offs.
- How to cohesively use segmentation, personalization, and A/B testing to create powerful communication for every user.
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